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BUSINESS DEVELOPMENT

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INDUSTRY:

GENERATOR
AND
HEAVY
EQUIPMENT

Business Development

CATERPILLAR V-TRAC

Ho Chi Minh City & Hanoi, Vietnam

Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. Be the exclusive authorized dealer in Vietnam for Caterpillar, the company sells machines, power system, marine engines, and parts to leading state and private companies and provide comprehensive support through extensive facility networks.

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Successfully established business relationships with prominent foreign direct investment (FDI) projects in Vietnam:

• Bauxite exploration and mining project of Aluminum Corporation of China (CHALCO)

• China Merchants Group's (CMG) deep water sea port project in Ba-Ria Vung Tau province

• Formosa Ha Tinh Steel Corporation (FHS), an integrated steel plant project


。 CHALCON is a leading company in China's non-ferrous industry, with a strong portfolio of assets among global competitors. It is also China’s largest aluminum company that’s engaged in the whole value chain, from the exploration and mining, R&D, production, sales, international trade, logistics, and power generation from both fossil fuels and new energy.

。 CMG is the preeminent industrial and commercial group in mainland China, a major conglomerate based in Hong Kong and is involved in a range of businesses such as port operations, general and bulk cargo transportation, container and shipping business, air cargo, and logistics park operation, owning 50 ports in 19 countries and districts. In 2016, the company’s container throughput reaches 95.77 million TEU and by the end of 2016, the company owns a world-class super oil tanker fleet of 39 VLCC. CMG also owns the world’s largest fleet of VLOC and LNG; and is the biggest manufacturer of containers and airport facilities in the world.

。 FHS is a $5.5 billion Vietnamese joint steel venture led by Taiwan's Formosa Plastics Group, which holds a 70 percent stake. China Steel Corporation, the largest steel maker in Taiwan, owns 25 percent and Japan’s JFE Steel Corporation, 5 percent. The Ha Tinh mill operates Vietnam’s first blast-furnace integrated steel mill (ISP) and output will be eventually ramping up to an annual 22 million tons or more, which makes it the largest ISP in Southeast Asia and marks a significant step for Vietnam that now imports most of its steel from China.


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INDUSTRY:

COLEMANITE
MINING

Business Development

ETiMADEN STANCO

Taipei, Shanghai & Guangzhou

Eti Maden İşletmeleri, a state-owned Turkish mining and chemicals company, specializes in the production of boron products. With exclusive rights granted by the government, it maintains a monopoly on borate mineral mining in Turkey, home to an impressive 72% of the world's known deposits. The company's operations play a pivotal role in the global borate minerals industry, accounting for approximately 47% of global production.

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Facilitated the market entry and expansion of Eti Maden in collaboration with glass substrate manufacturers in Taiwan. This endeavor aimed to establish and strengthen business partnerships with the Taiwanese companies, enabling Eti Maden to supply boron products for the production of these advanced display panels.

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INDUSTRY:

NON-WOVEN
FABRIC

Sales Management

SHINIH ENTERPRISE

Ho Chi Minh City, Vietnam

The company, headquartered in Taiwan and publicly listed, has established branches in the USA, Thailand, and Vietnam. Renowned as a leader in Taiwan's non-woven industry, the company specializes in manufacturing four main product lines: insulation, car interior linings, spunbond fabric, and bedding. A notable offering is their patented vertical fiber. Driven by ambitious goals, the company aims to expand its production facilities, sales networks, and agent presence worldwide with Vietnam being the immediate target territory. Their factory is located in Tay Bac - Cu Chi Industrial Zone in Ho Chi Minh City.

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Implemented a strategic sales force realignment initiative to enhance sales effectiveness and drive performance improvement. The following key actions were taken:


• Grouped sales representatives into VBUs based on their individual capabilities, enabling efficient allocation of resources and leveraging strengths within each group.

• Addressed organizational changes and introduced comprehensive incentive programs to foster cooperation within the Virtual Business Unit (VBU) and stimulate healthy competition among different sales groups.

• Conducted territory optimization using a data-driven and quantitative approach to achieve sales management objectives, including increasing sales, balancing workload, reducing travel time, and improving customer service.

• Revised territory assignments to accommodate the introduction of new product offerings, ensuring optimal coverage and maximizing sales potential.

• Boosted motivation of the sales force by providing equal incentive opportunities to all representatives, ensuring fairness and encouraging high performance.

These strategic measures aimed to realign the sales force, optimize territories, and create a supportive environment that drives collaboration and healthy competition among sales teams. By addressing organizational changes, enhancing incentives, and adapting territories to reflect the product mix, the company improved overall sales effectiveness.

Revitalized the Fiberfil product line through innovative reinvention efforts. Key actions taken include:

• Redesigned the formation process of the patented VCF (Vertical Fiber) technology, enhancing its capabilities and performance.

• Enhanced the Fiberfil product mix to establish a strong competitive position in cushion and mattress applications, enabling effective competition with foams.

By leveraging the redesigned VCF technology and optimizing the product mix, the company aimed to offer superior solutions for cushioning and mattress needs. This strategic approach sought to position Fiberfil as a leading choice in the market, enabling the company to capture new opportunities and expand its presence in the cushion and mattress industry.


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INDUSTRY:

GEOSYNTHETICS

Business Development

ACE GEOSYNTHETICS

Taichung City, Taiwan

The company is a globally recognized manufacturer and supplier of geosynthetics products, offering a wide range of solutions to meet diverse design requirements in the field of Eco-engineering. In addition to its extensive product offerings, the company stands out by providing exceptional consultation services. Its dedicated in-house engineering teams possess extensive experience in assisting customers with the design and implementation of geosynthetics projects worldwide.

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• Established valuable connections with potential partners and appointed country representatives as a strategic initiative to drive global expansion.

• Attained significant accomplishments in the Indian market by forging a strategic partnership with Aimil.


• Contributed expertise and resources to diverse projects across Korea, India, Brazil, Thailand, and Vietnam.

• Empowered engineers to attend industry shows and actively participate in academic conferences and activities held in India, Thailand, and the USA.


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INDUSTRY:

TELECOM
EQUIPMENT

Operations & Business Development

SVA NETWROKS

Plano, Texas

The company represents the Texas division of a prominent Chinese electronics consortium that operates on a global scale with a workforce exceeding 20,000 employees. Its primary focus lies in the design and manufacturing of cutting-edge telecommunications products, including advanced high-performance 512Gb ISP grade core switches, VoIP routers, cable set-top boxes, and other related devices. The consortium aims to establish itself as the industry leader by providing top-tier ISPs in China with exceptional design services and robust backbone engineering solutions.

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• Successfully secured substantial trial orders for set-top box solutions with Comcast, a renowned American telecommunications conglomerate known as the largest cable TV provider and a major internet service provider (ISP) in the United States. This achievement highlights SVA Networks’ ability to deliver products meeting the stringent requirements of leading industry players.

• Efficiently oversaw the daily operations of the company, ensuring smooth and effective functioning across all areas.
Proactively addressed operational challenges, identified areas for improvement, and implemented effective solutions. Fostered a collaborative and positive work environment, promoting teamwork and effective communication. By effectively overseeing day-to-day operations, the company was able to maintain productivity, streamline workflows, and address any challenges or issues that arose in a timely manner.

• Effectively coordinated the outsourcing of prototype production to accelerate multiple New Product Development (NPD) initiatives. By strategically managing the process of engaging external resources for prototype manufacturing, the company was able to streamline the development timeline for various projects.


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INDUSTRY:

FOOD & GROCERY TRADE

Entrepreneurship

GOLDEN INTERNATIONAL

Seattle, Washington

The company holds the distinction of being the most established and largest importer and distributor of Asian food in the Northwestern region of the United States. Its primary focus is on providing an extensive variety of Asian food and grocery products sourced from China, Hong Kong, Thailand, Singapore, Malaysia, Philippines, and Vietnam. These products are supplied to restaurants, as well as ethnic and mainstream food markets. With a sterling reputation in the Asian grocery industry, the company is highly regarded.

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• Pioneered the establishment of the SI (System Integrator) and network business, achieving remarkable success by securing contracts worth over 5 million dollars in the company's first year of operation in 1990.
This exceptional outcome was a result of strategic initiatives, including obtaining Qualified Supplier certification from state and local government agencies, universities, and school districts.

• Implemented the Netware local area network to enhance the entire company's computing resources, ensuring improved reliability and availability.


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INDUSTRY:

AIRCRAFT MRO

Business Development

DMD INTERNATIONAL

Seattle, USA

The company specializes in providing comprehensive maintenance, repair, and overhaul (MRO) services for commercial aircraft. Its offerings include support for engines, instruments, components, as well as landing gear overhaul and repair. The company caters to major airlines in China, such as Air China, China Southern Airlines, China Eastern Airlines, as well as some second-tier airlines. Additionally, they serve as a representative for leading avionics and instrument manufacturers from the United States, delivering their products to the Chinese market.

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The company successfully introduced renowned US aircraft overhaul/service and instrument companies, including AlliedSignal, ELDEC, AAR and etc. to the Chinese market. Notably, AAR Landing Gear Services secured a multi-year contract with China Southwest Airlines for the maintenance of their Boeing 737-200 aircraft. With a focus on servicing Chinese customers and driving business growth, I played an instrumental role in facilitating the successful partnerships and expanding these companies' presence in the Chinese aviation industry.


AlliedSignal, a former member of the Dow Jones Industrial Average, specializes in various aerospace product lines, including aircraft lighting, wheels and braking systems, auxiliary power units (APUs), avionics, regional/business aircraft engines, environmental control systems (ECS), flight recorders, and jet engine fuel control systems.

ELDEC is a leading designer and manufacturer of electronic and electromechanical products for aerospace and defense applications. Their range of offerings includes position indication and control systems, battery charging systems, true mass fuel flow systems, and voltage power supplies.

AAR is an independent provider of comprehensive airframe maintenance, rotable components overhaul and maintenance, mission-critical landing gear services, interior reconfiguration, as well as structural and systems modifications. AAR Landing Gear Services, based in Miami, received a supplier award from Southwest Airlines for achieving 100% on-time delivery and maintaining a perfect quality record.


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